Listen.Learn.Lead. · The executive field guide

Common Sense AI.
What it does. Why it matters.

Choose your industry and explore the kinds of AI that can help your business. No technical background required. Start with the work you want to improve, then consider the tool. Compare AI platforms ↓ Choose a model & effort level ↓ Browse executive prompt shortcuts ↓

See how the work changes.

Six illustrative workflows. Open one to follow the information, the AI assistance, and the human decision. These are examples to evaluate, not customer results.

Put AI to work · Executive prompt starters

A better starting point for your next decision.

Choose a shortcut, copy the full prompt, and replace the bracketed text with your context. Start with /explain, /sequence, or /board.

What the slash means

These are ZTelligence labels for reusable instructions—not universal built-in commands. Typing /board alone does not install a skill or guarantee a particular response. Paste the full instructions into your approved AI assistant. If a slash opens that tool’s own menu, remove the first line; the instructions still stand on their own.

Your context makes the difference: role + business goal + approved information + constraints + desired output. Use only information you are authorized to share. Review the result before using it.

36 prompt starters

/explainUnderstand a complex topicEveryday leadership
/tldrGet to the pointEveryday leadership
/briefPrepare an executive briefEveryday leadership
/sequenceTurn a goal into stepsEveryday leadership
/meetingMake the meeting usefulEveryday leadership
/actionsExtract decisions and follow-throughEveryday leadership
/rewriteCommunicate clearlyEveryday leadership
/coachPrepare for a difficult conversationEveryday leadership
/strategyChoose a directionStrategy & decisions
/compareCompare options fairlyStrategy & decisions
/redteamChallenge your planStrategy & decisions
/premortemSpot failure before it happensStrategy & decisions
/prioritizeFind the few things worth doingStrategy & decisions
/90daysBuild an accountable 90-day planStrategy & decisions
/sopMake a process repeatableOperations & people
/bottleneckFind where work gets stuckOperations & people
/onboardingCreate a role onboarding planOperations & people
/delegateDelegate with clear boundariesOperations & people
/kpisMeasure what mattersOperations & people
/businesscaseBuild a credible investment caseFinance & value
/roiCheck the economicsFinance & value
/varianceExplain performance changesFinance & value
/valueledgerTrack realized valueFinance & value
/boardPrepare for the boardPE & acquisition
/diligencePrepare operating evidencePE & acquisition
/100daysPlan post-close prioritiesPE & acquisition
/portfolioCompare portfolio opportunitiesPE & acquisition
/founderReduce key-person dependencePE & acquisition
/customerUnderstand the customer problemGrowth & customers
/offerMake an offer easier to understandGrowth & customers
/contentTurn expertise into useful contentGrowth & customers
/seedFind an AI starting pointAI & governance
/agentDefine a useful AI agentAI & governance
/pilotTest before scalingAI & governance
/verifySeparate evidence from confidenceAI & governance
/guardrailsKeep people in controlAI & governance
How to combine shortcuts

Use the full /brief instructions to understand the situation, then /redteam to challenge it, and /sequence to plan the work. Tell the assistant to preserve uncertainties between steps. Labels organize your work; each prompt supplies the actual instruction.

Want to practice the decisions behind these prompts? Explore Z Academy. Need help applying them to your company? Discuss the opportunity with Z.

Loading source checks…

Loading the guide…

A wider view of the AI market

Compare the tools. Choose for the work.

Claude, Gemini, ChatGPT, Copilot, and other platforms deserve a fair evaluation. This is a representative, expandable shortlist—not an exhaustive directory or popularity ranking. Categories overlap, and availability varies by plan.

Use the search and AI-type filters above to narrow this catalogue. These are cross-industry platforms; industry selection changes the illustrative use cases above, not the vendor catalogue.

A leader’s guide to models & effort

Which AI setting should I use?

You do not need to become a model expert. Choose the level of help the work deserves: a quick draft, a careful comparison, or a deeper investigation.

Tool: the app you open. Model: the engine doing the work. Effort: how much reasoning that engine applies before answering. A paid plan controls access; it is not itself a model.

Higher effort often means a longer wait and more of your usage allowance. It does not guarantee accuracy, current facts, or access to your company’s information. “High” is not a standardized score across vendors.

Quick work

Draft an email, simplify a paragraph, or summarize meeting notes you provide.

Start with the default or fast option.

Careful decisions

Compare vendors, challenge a budget assumption, or weigh competing operating priorities.

Use thinking or higher effort.

Deeper investigation

Build a market brief or investigate an acquisition thesis using several sources.

Use research tools and verify the evidence.

These are ZTelligence starting points, not performance rankings. Open your tool below for the choices to look for. Availability depends on your plan, region, rollout, and company settings.

ChatGPTEveryday drafting → more deliberate analysis

Models and settings: GPT-6 is rolling out in Chat for eligible paid plans; available models and reasoning levels depend on plan and workspace permissions. Chat, Work and Codex have distinct model and usage rules. Check the account selector and the official guide rather than assuming that one plan grants every feature.

Our starting point: Use Instant for routine drafting; Medium for a bounded comparison; High when the task has several constraints. Reserve Extra High or Pro for work where added depth earns the additional wait and usage. On eligible paid plans, choose the thinking level in the menu—writing “think harder” does not switch the setting.

Your effort: Start with approved inputs, a clear decision, and a required output. Ask for sources and unknowns. Have the responsible leader verify numbers and conclusions. A model or effort change does not grant access to company information.

Work and Codex: GPT-6.1 Sol, GPT-6 Sol, and GPT-6 Luna are model options in Work and Codex, not regular Chat conversations. Availability and reasoning choices depend on plan, workspace settings, rollout, and client. Usage and credit rules are separate from Chat. Official Work and Codex guide.

OpenAI’s model and thinking guide ↗

AI-assisted sources checked October 26, 2026 · Review due November 2, 2026

November 1 passage update: GPT-6.1 Terra began rolling out in Work and Codex on October 26 to eligible Plus, Pro, Business, Enterprise and Edu accounts. Availability depends on rollout, plan, region and workspace settings. Terra does not support UAE inference residency. A Chat model selection does not select the model in Work or Codex. Official source. AI-assisted source check; next passage review November 8, 2026. Whole-card review dates above are unchanged.

ClaudeDocument work → thorough challenge and review

Models and settings: Model, thinking and effort controls vary by model, plan and administrator settings. Use the current selector and official guide. On October 29, 2026, Haiku 4.5 was removed from the chat, Cowork and Design selectors on Free, Pro and Max; continuing affected chats use Haiku 5.5. Team, Enterprise, Claude Code and the Platform API are outside that notice.

Our starting point: Use the model’s marked default first. Low or Medium suits routine rewriting; High is a useful starting point for comparing documents or challenging a plan. Extra high and Max are options for demanding work, not requirements for a good email. More effort takes longer and consumes more usage.

Your effort: Low for a first draft; moderate for a reliable document comparison. Provide both documents, the decision criteria, and ask it to identify missing evidence. Test the same business task before deciding one model deserves a permanent upgrade.

Claude’s model, effort, and thinking guide ↗

AI-assisted sources checked October 26, 2026 · Review due November 2, 2026

Official feature and availability details

November 1 passage update: On October 29, Haiku 4.5 was removed from chat, Cowork and Design selectors on Free, Pro and Max; continuing chats use Haiku 5.5. The notice does not remove Haiku 4.5 from Claude Code, Team/Enterprise or the API. Official source. AI-assisted source check; next passage review November 8, 2026. Whole-card review dates above are unchanged.

GeminiFast summaries → deeper problem-solving

Models and settings: Gemini Apps lists Flash-Lite, Flash, Pro and Argon, with availability dependent on plan and remaining usage. Low, Medium and High thinking are distinct from the model. Personal Google AI plans and Workspace licenses have different entitlements; Auto can choose models and thinking levels. Check current account settings before comparing outputs.

Our starting point: Use Flash-Lite or Flash with Low for routine supplied-material work. Compare High on the same approved task when the result misses important constraints. Use a more capable model or a separately entitled research feature only when the task justifies the extra time and usage.

Your effort: State the decision, constraints, approved sources, and output. Confirm which model and thinking level produced the result, which files it used, and what remains unknown. A Google AI subscription and a Workspace license are not interchangeable.

Google’s model, thinking, and access guide ↗ · Deep Think access guide ↗

AI-assisted sources checked October 26, 2026 · Review due November 2, 2026

November 1 passage update: Personal Google AI Pro and Ultra plans include Argon; work/school access depends on Workspace licensing. Auto can choose both model and thinking level. Check the model used and remaining allowance before comparing results. Official source. AI-assisted source check; next passage review November 8, 2026. Whole-card review dates above are unchanged.

Microsoft Copilot for workWork in Microsoft → analyze with company context

Microsoft distinguishes Copilot Chat and Microsoft Copilot licensed experiences, with Basic and Premium labels in current documentation. Personal Microsoft Copilot is separate. Names shown in a tenant can vary during rollout; verify the actual license and experience before relying on company grounding.

Models and settings: Microsoft work Chat, Researcher and personal Copilot have different controls. Researcher model choice needs a Microsoft Copilot license; Model Council and new Auto features require Frontier, with Anthropic access enabled by an administrator. Company grounding depends on the account’s license, permissions and connected sources; it is not added by choosing more reasoning.

Our starting point: Use the default in the specific work surface, then compare a supported deeper setting on the same task. For example, ask for the main delivery risks across approved project material, with evidence for each. A higher reasoning setting does not unlock more company files.

Your effort: Low if your approved work account is already enabled; moderate for a team rollout. Ask your administrator to confirm licensing, file permissions, and what company information this particular experience can use. Broad access to company context depends on the license and configuration. More reasoning does not add company context or permissions. Confirm the user's license, Work IQ and source access.

Microsoft’s business Copilot and model guide ↗

AI-assisted sources checked October 26, 2026 · Review due November 2, 2026

Official feature and availability details

November 1 passage update: Confirm the actual license and surface: Basic experiences and Premium work grounding differ. Explicitly supplied organizational content differs from broad Graph/Work IQ grounding. Generated Bing web queries have separate data handling from Microsoft 365 prompts and responses. Official source. AI-assisted source check; next passage review November 8, 2026. Whole-card review dates above are unchanged.

PerplexityFind sources → build a research brief

Models and settings: Search, Deep Research and Computer have separate model and usage rules. Check the current account selector and official subscription table rather than treating a dated model list as a permanent entitlement. Computer has Light, Standard, High and Ultra effort settings; these do not cap steps, sources, tool use or spending. Device settings and desktop controls differ.

Our starting point: Best for a focused market question; Thinking for comparing the evidence; Deep Research for a broader market-entry brief. Check the account’s selector for current availability. Using a Claude or GPT model here does not reproduce all the features of its original app.

Your effort: Low to start, moderate to verify a useful research brief. Define the market, geography, date range, and decision. Open the original sources and check that they support the conclusions.

Perplexity’s model and research guide ↗

AI-assisted sources checked October 26, 2026 · Review due November 2, 2026

Official feature and availability details

November 1 passage update: The Search model table is dated October 27, 2026; model visibility depends on plan, mode and organization settings. The Search table does not describe Computer. Deep Research selects its own models; Model Council is documented for Max and Enterprise Max on web. Official source. AI-assisted source check; next passage review November 8, 2026. Whole-card review dates above are unchanged.

Make the choice in three steps

  1. Start simple. Give the default setting one real, approved example and a clear definition of success.
  2. Escalate when needed. If it misses tradeoffs or constraints, try more reasoning on the same task. Use search or research when you need current evidence.
  3. Judge the result. Compare accuracy, corrections needed, waiting time, and usage. Keep the setting that earns its place.

“Your effort” above is our qualitative setup guidance, not a timed benchmark. Connecting company systems or automating actions is a separate implementation project.

How we keep this guide useful

Our weekly Monday review checks official model names, settings, availability, and source links. Proposed corrections go through approval before publication. Each tool shows its own source-check date and review deadline; overdue entries are flagged rather than silently stamped as fresh. Automated checks elsewhere on this page only detect changes to vendor pages—they do not validate this advice.

These explanations are AI-assisted and source-checked. Business examples are illustrative, not vendor benchmarks or evidence of client results. This review covers the five guides above; it does not reset the review dates of the wider catalogue.

A fair test before a subscription or rollout

  1. Listen: Define the business task, existing systems, permitted data, and required quality.
  2. Learn: Give two or three suitable tools the same approved examples and instructions. Score accuracy, source quality, edits required, workflow fit, controls, and total cost.
  3. Lead: Choose based on measured results, assign an owner, and revisit the choice when needs or capabilities change.

Different tasks may justify different tools. Start with capabilities you already pay for. A model is the underlying engine; a product adds workflows, connections, and controls. Products may offer models from several providers.

Our tool comparisons are grounded in official sources and business fit. Source checks are automatic; recommendations require editorial judgment.

Follow the original sources

Anthropic news · Google Gemini news · Microsoft 365 news · OpenAI news

The common-sense checks before you buy

  1. Listen: What task is slow, costly, inconsistent, or limiting growth? Who owns it?
  2. Learn: Test on representative examples. Compare quality, total cost, and time with the current process.
  3. Lead: Set a decision, owner, date, and success measure. Use SEED: Scan, Explore, Engineer, Deliver.

Hours freed are capacity, not automatically cash savings. Count avoided costs only against a credible growth plan. Measure incremental revenue at its contribution margin, after delivery costs.

What about machine learning, deep learning, LLMs, and RAG?

AI is the umbrella term. Machine learning learns patterns from examples. Deep learning is a form of machine learning that uses layered neural networks. A large language model (LLM) works with language and can support drafting, search, or agents. Natural language processing (NLP) covers working with human language. Retrieval-augmented generation (RAG) brings relevant source material into an AI answer. Multimodal systems work with more than one kind of input, such as text and images.

These are overlapping methods and capabilities, not ten separate product boxes. Rules-based automation follows prescribed steps and may need no AI. Optimization can be traditional mathematics. Reinforcement learning learns from feedback or rewards and may be used inside decision or robotics systems. General-purpose assistants are not evidence of human-level general intelligence (AGI).

How current is this guide?

Tool guidance was reviewed on September 19, 2026 using linked official product pages. Vendor descriptions are rechecked on visits after 24 hours, with the last successful check shown. A failed check keeps the previous information and displays a warning. The refresh button loads the latest available checks; it does not bypass the daily source-check limit.

A changed publisher description prompts a source-review notice. The business implications and industry examples are ZTelligence editorial guidance, not automatically validated product promises. They require review when capabilities change. Price, availability, security, and contractual terms must be confirmed with the provider.

Do all of these tools work in my industry?

Tools are examples of a category, not endorsements or ready-made solutions for every use case. The 160 examples are starting points for evaluation, not customer results. Some require engineering, specialist oversight, or substantial hardware investment. Robotics may be a poor fit where physical-task volume is low. Clinical, legal, financial, safety, and personnel decisions need qualified human oversight and appropriate controls.

Find the first useful step for your business.

Bring your priorities to a founder-led council. Z helps translate the options into focus, decisions, and an accountable SEED action plan.

Explore the Executive Council

New in Z Academy & Toolkit

Build Your First AI Teammate

Give one recurring job a clear role, a tested workflow, and a human owner. Start with the free introduction; the guided build and saved worksheet are included in paid membership.

Explore the free introduction · Members: start the guided build